The Ultimate Guide to Online Marketing for Countertop Companies
Our guide gives you all the information to get ranked on Google which will bring in more traffic and booked consultations. Some of the topics we cover are:
– How to dominate Google maps – Ranking above your competition in Google – Reaching homeowners on Facebook and Instagram – Website adjustments to get more countertop jobs – And much more!
Our Internet Marketing Process for Countertop Companies
We’re transparent in everything that we do. Below is our exact game plan for our clients.
Step 1
Creating a Solid Foundation With Your Website to Bring in Leads
It all starts with your countertop companies website. We have proven website frameworks that get leads and perform to bring you in more jobs. A solid website also helps with your Google rankings. A few important features are:
– Mobile friendly and fast load speed – Easy to tap buttons for calls and estimates – SEO optimized content so you outrank your competitors
Step 2
Run PPC Campaigns on Google, Facebook and Instagram
Homeowners are looking for countertops on Google. They are also “hanging out” on Facebook and Instagram. We put you in front of your potential customers.
– We only work with your industry so have a lot of data from other campaigns – We track EVERYTHING so you know what is working – Homeowners will know your brand because they will see your ads everywhere
Step 3
Use Local SEO to Rank in Google's Organic & Map Section
The most effective campaigns are when you are in the Google ads section, maps and organic section on a search page. The good news is 99% of your competitors are doing it wrong. Some of our tactics are:
– Improving all pages on your website with high quality content – Optimizing your meta title and description tags – Cleaning up off-page elements like citations
Step 4
Retargeting Homeowners that Visited your Site Already
Ever go to Amazon, look at a product and then you find that product is following you around the web? That’s retargeting. And we do it with each of our clients. We setup these retargeting ads on:
– Google (this covers 90% of website users) – Facebook – Instagram
Step 5
Get More Online Reviews from Happy Customers
Reviews are SO important. The four ways you will land more jobs are from Google, Facebook, Instagram and by people reading your reviews. We’ll help you setup a system to get more reviews.
– 82% of consumers read local online reviews – Average customers reads 10 reviews before trusting a business – Age 30-64 say they ALWAYS read online reviews before making a decision
Step 6
Homeowners LOVE Video and We Help Promote It
Homeowners want to see video. No one wants to read anymore, pictures are great but video is the best type of content you can put out there.
We will either take your video or help you create video. We’ll then take that video and promote it on Facebook and Instagram. That video will produce leads for your business.
Step 7
Tracking Your Leads and Custom Reporting
You need to track! This is the biggest mistake we see when working with new clients. They don’t track anything. We track it all plus have a custom dashboard that makes it easy to view all your stats.
– Track goals in Google Analytics – Track all web form and call leads – Track leads in Google, Facebook and Instagram
We ONLY work with countertop companies. We know your industry and how to succeed online.
– We have proven strategies to help you get more leads – We don’t lock you into contracts – You get weekly updates of your stats and what we’re doing – We’re here for when you need us 24/7 – And much more!
Our guide gives you all the information to get ranked on Google which will bring in more traffic and booked consultations. Some of the topics we cover are:
– How to dominate Google maps – Ranking above your competition in Google – Reaching homeowners on Facebook and Instagram – Website adjustments to get more booked consultations – And much more!
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Learn how to get more countertop installs through online marketing for your website.