Hey Steve here from Hey Remodelers and congrats! You’ve landed on The Ultimate Guide to Retargeting Ads for K&B Websites. Woohoo!
Ummmm Steve, what the heck are retargeting ads?
Good question, let’s start from the top. This is actually going to be a 4 part guide and it’s broken out like this:
1. What are retargeting ads and why do I need them?
2. What are retargeting ads and why do I need them?
2. Setting up Facebook ads (coming soon)
3. Setting up Google ads (coming soon)
Let’s do this!
What are retargeting ads?
Retargeting ads are the creep ads that follow you around the web. It’s all happened to us. You go to Amazon and look at a few products. You then head over to weather.com to see what this weekends weather is going to be like.
The product I was looking at on Amazon followed me there?! Holy crap!
Then you head over to Facebook to waste some valuable time. This is weird, the exact product I was looking at is now in my newsfeed. Why are these ads following me around?!
These are retargeting ads. You see they started off with the big brands, Amazon being one of them. But now many local businesses, included kitchen and bath companies are using them too. And they aren’t super hard to setup. They work like this:
Someone visits your website ->
A small snippet of code tracks that they were there ->
Google and Facebook shows that vistor your ads ->
After they see your ad over and over, they decide to go back to your site ->
They book an estimate
Why do I need them?
If you want to book more estimates, you need to get your name out there. I know what you’re saying. “I get enough referrals and don’t need any more work.” That’s excellent but eventually the referrals will dry up. Why would you want to solely rely on referrals to get more jobs? How good would it feel if YOU were in control of filling up consultations, not referrals?
So retargeting is way to brand yourself in your local community. After someone sees your ad over and over your stuck in their mind. They see you in their FB newsfeed, on weather.com, on cnn.com OR foxnews.com (not getting into politics here :)). You are ingrained into their minds and when they are ready, they will contact you.
OR think about this…
Their friend Jenn needs a new kitchen. Your marketing is so in their mind that they tell Jenn about your company without even being a customer! Now we’re talking!
The other reason it’s a great way to advertise is because it’s fairly cheap. You don’t need to spend thousands in order to get this rolling.