Hey there! Ever wonder what other local remodelers are up to in your area? I know this sounds creepy, but researching what your competitors are doing online is a great way to plan your own marketing campaign. There is a free tool that will tell you just that.
For SEO: You can see what keywords they are ranking for.
For PPC: You can see how much money they are spending on paid ads.
Here’s a complete training video on using the tool.
Try it for yourself here http://www.spyfu.com/. There is a paid version but I suggest running a few free scans. When I start working with a new remodeling client I like to see what other businesses are doing and how much they are spending. It gives me a good gauge on my clients specific market.
Comment below if you have any questions!