Hey Steve here and today I want to discuss a MASSIVE problem I see on over 95% of the kitchen and bath modeling websites I review. This very sad chain of events will happen if you do this:
Mistake I see -> Lower Google Rankings -> Low Website Traffic -> Fewer Estimates Booked
Pretty sad right? This issue is…
You have a low word count on your homepage and interior pages on your website. A low word count is simply not enough words on each page of your site. I know it doesn’t sound like a big deal but let me explain why it is.
See Google has extremely smart super computers that will crawl (scan) your websites code when it’s looking to rank it on page one. It looks at your site structure, pictures, videos, and other elements of your website. But the most important part of your site it crawls is your content which is the actual words and paragraphs that are on your site.
So say someone types in “kitchen remodeling austin tx.” Google is going to scan all the sites in that local area and look for relevant ones. If you’re an Austin kitchen remodeler and have one, small paragraph on each page of your site, then it will be tough for Google to see how relevant you are.
They want to show the most relevant website to the searcher.
How many words are enough on each page?
The majority of the sites that I review have around 150-350 words. That’s low. I always shoot for 500+ words and recommend aiming for 1000 words per page. A simple way to find out how many words are on your site is to:
1. Go to your homepage
2. Highlight the words, right click and select Copy
3. Open up Microsoft Word or Google Docs (free)
4. Paste the words into the blank document
Word: In Word it will tell you at the bottom left of the screen.
G Docs: In Google Docs go to Tools -> Word Count.
Then create a simple spreadsheet with your page URL and the word count.
My word count is low, what do I write about?
You are very lucky to be in an industry that there are many different topics. You can write about:
– Services you offer
– Types of countertop material
– Styles of cabinets
– Cabinet finishes
– Backsplash ideas
The list goes on and on! Seriously, when someone wants to do their kitchen or bath they are researching options and learning what they want to do. Why not be the local source of information? And guess what that’s going to do?
When decision time comes around to pick a company to work with, they will remember YOU were the company that gave them all that great information on cabinet finishes and countertop material.
Objections You May Have
I already rank on Page 1 and don’t have a lot of content.
That’s awesome! Having a lot of content is not the only factor that helps you rank. Maybe your website is old (older sites usually rank higher), maybe you have a lot of great internal links, maybe you have decent backlinks.
That’s excellent but all you need is Google to roll out an update to the search engines that ranks a site with lower with “thin” content and you’ll get pushed back.
My competitor is ranking and has a low word count.
This often happens for all the reasons I mentioned above. But one of the best and easiest ways to outshine your competition (in Google’s eyes) is to beef up your pages with a higher word count. Will it shoot you up to the top tomorrow? Nope. But you’ll eventually see your site move up in the rankings.
I know the world of Google and online marketing is confusing but I recommend you start here.
1. Look at your homepage and try to add a few, quality paragraphs to it.
2. Then go to your service pages and add content there.
3. Then check out your about page (people always read this) and add more paragraphs there.
Do one page a week and you’ll have a better chance of increasing your Google rankings. If you have questions, post them in the comments and I’ll help you out.
Interested in growing your k&b business? If so then let’s jump on a strategy call and I’ll give you a game-plan. Pick a time here.